Opera House goes pink

Sydney Opera House goes pink

As a way of drawing attention to Breast Cancer Month in October, the Estee Lauder Companies initiated the Global Illumination campaign in 2000 to light significant architectural landmarks and monuments around the world pink.In Australia this event is used to launch Breast Cancer Month. In 2006, more than 30 cities participated in the Illumination including London, New York, Tokyo, Warsaw and Paris, Sydney, Melbourne and Brisbane. In 2007, 13 Australian cities will be participating in the Global Illumination program, with 25 buildings being illuminated.

Source: Lookforward.com.au